In the News
ECC Press Release
PANAMORPH® PARTNERS WITH PROJECTOR MANUFACTURERS TO ENHANCE
Colorado Springs, Colo. - November 9, 2012.
Panamorph® Inc., the most recognized and endorsed anamorphic lens brand in the digital projection and home theater industry, announces its partnership with projector manufacturers to bring high performance ultra widescreen, 2.35:1 projection to a whole new category of consumers – those desiring the ultimate home cinema experience at an affordable price. To accomplish this, Panamorph has released the new sub $1500 CineVista™ lens system and is working with their projector partners to incorporate new technology that creates incredible, high fidelity widescreen images without the distracting black letterbox bars seen on typical flat panel TVs. In fact, a high definition projector paired with a Panamorph CineVista lens will create widescreen images literally 80% larger than a flat panel of the same height.
In the past, one of the problems with low cost anamorphic lens solutions was color “fringing” that increased toward the edges of the picture and diminished image sharpness, known as lateral chromatic aberration. To correct this irregularity in the image, Panamorph is leading the way with their partners in the home theater projection industry to adopt the new electronic color correction (ECC) projector technology, which Panamorph has patented to work with their anamorphic lenses. This new technology allows Panamorph to overcome the limitations of previous low cost lens systems and deliver a high performance, 2.35:1 ultra widescreen experience to a whole new category of consumers. While most consumers may never notice this subtle color fringing which is typically only a few pixels wide at the extreme edges and difficult to see with normal picture content, Panamorph has always believed in delivering top quality performance to their customers.
While the CineVista lens will deliver an incredibly immersive, ultra widescreen image when paired with almost any home theater projector currently on the market, the CineVista lens can achieve maximum performance when paired with a projector equipped with the new ECC technology. This new technology is already available in certain projector models from Epson, Sony, and JVC with more on the way. Panamorph is working hard to make sure that this technology is available in the next generation of projectors from all manufacturers who recognize the unique advantage front projection has over flat panels for delivering a true ultra widescreen experience in the home.
“Our new CineVista lens represents an incredible value.” commented Russell Warnhoff, Panamorph’s Director of Sales. “We deliver the true cinematic experience by eliminating the annoying black bars on the top and bottom of our favorite movies, yet still fit a tight budget. Now that our projector manufacturer partners are getting behind the launch of the CineVista by incorporating technology that allows even the most critical viewer to optimize the performance of their new system, Panamorph is in a unique position to bring high performance widescreen home cinema to a whole new segment of the home theater market. The CineVista™ is a real ‘game changer’ in the home theater world, delivering an immersive 2.35:1 ultra widescreen image that easily surpasses that of any 16:9 flat panel on the market.”
Delivering images much larger and more immersive than those created by today’s flat panel displays, the CineVista horizontal expansion lens is capable of delivering an ultra-wide cinematic experience when combined with a compatible 16:9 projector and 2.35:1 screen. Since over 70% of major motion pictures have been released in the ultra wide 2.35:1 format, the CineVista allows home theater enthusiasts to finally ditch those annoying black letterbox bars and immerse themselves in an 80% larger* picture – just like the director intended. For more information on the CineVista, and to learn which projectors contain the new ECC picture optimizing technology, visit http://www.panamorph.com/cinevista/whats_needed.html.
Pre-orders for the CineVista lens system can be placed from the Panamorph website: http://www.panamorph.com/cinevista/index.html
*80% larger than widescreen movies shown on a conventional 16:9 screen of the same height
Founded in 2001, Panamorph® has become the most recognized and recommended anamorphic lens brand in the digital projection and home theater industry. Our history began when home cinema purists demanded high performance lens systems that could duplicate the film industry’s dramatic imaging process to deliver the true widescreen impact and performance of commercial cinemas. Applying thirty years of experience in high-end optical design and manufacturing, our patented hybrid cylindrical/prism lenses surpass the limitations of older cylindrical optics, launching the new elite standard of digital projection that you have to see to believe.
CineVista Press Release
PANAMORPH® ANNOUNCES EXCLUSIVE PRICING FOR THE NEW CINEVISTA™ LENS
Colorado Springs, Colo. - October 18, 2012.
Panamorph Inc. announces the new CineVista™ lens system and special pricing to launch its release. The CineVista™ lens delivers a true cinematic experience to home theater enthusiasts by eliminating the annoying black bars on the top and bottom of favorite widescreen movies, while meeting the needs of an entry level budget. With a sleek, simplified design, the CineVista™ lens system can be used with the majority of home theater projectors currently on the market.
For the complete press release please click here.
NOTABLE HOLLYWOOD FILM DIRECTOR, MICHAEL BAY, ENDORSES PANAMORPH’S A480SYS LENS SYSTEM FOR ULTIMATE HIGH-END HOME THEATER EXPERIENCE
Colorado Springs, Colo., September 8, 2009. Michael Bay, director of the latest box office hit “Transformers”, chooses Panamorph’s high performance motorized A480SYS lens system to recreate the true widescreen cinematic experience in his Los Angeles home theater.
For high-end home theater system enthusiasts, a product endorsement doesn’t get much better than one from Michael Bay, one of Hollywood’s most renowned film directors. Famous for his special effects in feature films such as “Pearl Harbor” and “Armageddon”, Bay recently had Panamorph’s A480SYS motorized lens system installed in his Los Angeles home screening room.
Over 70% of all major motion pictures are shot in the wider cinematic aspect ratio of approximately 2.35:1 to 2.40:1, meaning their width is 2.35:1 to 2.40:1 times their height. However, home theater projectors display movies in a 16:9 aspect ratio, a width 1.78 times its height. The films are compressed to fit within this smaller frame resulting in two black “letterbox” bars at the top and bottom of the screen – bars that render 25% of a display’s claimed “1080p” resolution wasted with over half a million pixels lost behind those two bars.
In commercial cinemas these true widescreen movies are projected onto screens with their original aspect ratio of 2.40:1 intact, which is why the black letterbox bars are nonexistent in the theater setting. When Panamorph’s UH480 anamorphic lens is paired with a 2.40:1 screen, the full visual impact of what the film director meant for you to see is perfectly replicated in the home theater system providing 80% more image area than widescreen movies shown on conventional 16:9 screens of the same height. “The motorized lens unit really fits my needs as a director, especially when screening my own footage and movies. It’s a great system, and I recommend it for anyone’s home theater,” states Bay.
Recreating that true widescreen experience is the fastest growing trend in the home cinema industry today. The UH480 anamorphic lens is the most recommended lens by projector manufacturers, home theater installation experts and now film director Michael Bay. John Schuermann, Vice President of Sales and Marketing states, “Panamorph pioneered this tren by adapting commercial cinema lens technology specifically for the home theater market and we continue to set the industry standard with our UH480 anamorphic lens systems.”
Panamorph began as a grassroots company in 2001 and has since became the most recognized and recommended anamorphic lens brand in the digital projection and home theater industry. The Panamorph UH480 lens has a patented hybrid cylindrical-prism design that produces the highest image clarity throughout its design through range. For more information on Panamorph or their professional grade horizontal expansion lens, visit www.panamorph.com or contact John Schuermann directly.